Frequently Asked Questions

Answered

• Do I have to be in the videos?

  It helps, but it’s not required. We can feature your team, showcase your projects, or use engaging voiceovers and trending audio. However, people buy from people—so we will always gently encourage you to show the human side of your brand when you’re ready!

• How often do you post?

  Quality over quantity, always. We typically recommend 3–4 high-impact posts per week rather than daily, static filler content. Social media algorithms reward high engagement, not just adding to the noise.

• How do you get the photos and videos for our pages?

  We take the burden off your plate. Depending on your location and package, we can schedule regular on-site content shoots to capture fresh, high-quality photos and short-form videos. If you’re out of the area or working on job sites, we set up a seamless system for your team to drop us raw footage that we professionally edit and publish.

• Do we need to be on every single social media platform?

  Definitely not. Trying to be everywhere usually means succeeding nowhere. During our strategy phase, we analyze your target audience and focus your budget exclusively on the platforms where your actual customers spend their time—whether that’s Instagram and TikTok for retail, or LinkedIn for B2B.

• How do we know if social media is actually doing anything for our business?

  Likes and comments are great, but they don’t pay the bills. Every month, we deliver a clear performance report tracking the metrics that actually matter to your growth, such as website clicks, lead generation, and true brand reach. We make sure your social presence directly supports your bottom line.