Effective Date: June 19, 2026

Vitality South, LLC (“us”, “we”, or “our”) operates the https://vitalitysouth.com/ website and the SMS texting service at +1-662-200-5061 (hereinafter referred to as the “Service”).

This page informs you of our policies regarding the collection, use and disclosure of personal data when you use our Service and the choices you have associated with that data.

By texting START to 662-200-5061, you agree to receive recurring automated marketing and informational text messages (such as promotions, special offers, local events, appointment reminders, and service or account updates) from Vitality South, LLC. Consent is not a condition of any purchase. Message frequency varies. You may receive up to 3 messages per week. Message and data rates may apply. Reply HELP for help or STOP to cancel at any time.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy.

• ServiceService is the https://vitalitysouth.com/ website and the SMS texting service at +1-662-200-5061 operated by Vitality South, LLC
• Personal DataPersonal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).
• Usage DataUsage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
• CookiesCookies are small files stored on your device (computer or mobile device).
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We collect several different types of information for various purposes to provide and improve our Service to you.

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:

• Email address
• First name and last name
• Phone number
• Address, State, Province, ZIP/Postal code, City
• Cookies and Usage Data
• Birth date
• Mobile number
• Your opt-in and opt-out status and preferences

We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. We do not purchase, rent, import, or otherwise collect phone numbers from any other source. You can only be subscribed to the Service by opting in yourself. You may opt-out of receiving any, or all, of these communications from us by following the unsubscribe link or the instructions provided in any email or SMS/MMS message we send.

Usage Data

We may also collect information on how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s or device’s Internet Protocol address (e.g. IP address), browser type, browser version, operating system version, the pages of our Service that you visit, the SMS/MMS messages you send to us or receive from us, the time and date of your visit or message, the time spent on those pages, unique device identifiers, mobile phone number, location, and other diagnostic data.

We may automatically collect information related to your interactions with our SMS/MMS messages, including:

• Delivery status of messages
• Responses received
• Whether messages were opened or engaged with
• Links clicked within messages
• Response times
• Opt-in and opt-out preferences

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and we hold certain information.

Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies are also used such as beacons, tags and scripts to collect and track information and to improve and analyze our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of Cookies we use:

• Session Cookies. We use Session Cookies to operate our Service.
• Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
• Security Cookies. We use Security Cookies for security purposes.

Vitality South, LLC uses the collected data for various purposes:

• To provide and maintain our Service
• To notify you about changes to our Service
• To allow you to participate in interactive features of our Service when you choose to do so
• To provide customer support
• To gather analysis or valuable information so that we can improve our Service
• To monitor the usage of our Service
• To detect, prevent and address technical issues
• To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information
• To send you promotional offers, advertisements, updates, and other marketing communications via SMS/MMS.
• To personalize content based on your preferences and previous interactions.
• To monitor and improve the effectiveness of our marketing campaigns.
• To comply with legal and regulatory requirements.

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to United States and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Vitality South, LLC will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

The only way to opt in to the Service is by texting the keyword START to 662-200-5061 from your mobile phone. By texting START, you consent to receive recurring automated promotional and informational messages. Your consent is not required as a condition of purchasing any goods or services.

You can opt out of receiving SMS/MMS messages at any time by:

• Replying STOP to any message you receive, or texting STOP to 662-200-5061.
• Contacting us at info@vitalitysouth.com or calling 662-300-3910.

For assistance at any time, reply HELP to any message you receive. Upon opting out, you will no longer receive marketing messages, but we may still send you transactional or service-related communications if applicable.

Program Description

By texting START to 662-200-5061, you agree to receive recurring automated marketing and informational text messages (such as promotions, special offers, local events, appointment reminders, and service or account updates) from Vitality South, LLC. Consent is not a condition of any purchase. Message frequency varies. You may receive up to 3 messages per week. Message and data rates may apply. Reply HELP for help or STOP to cancel at any time. See our Privacy Policy and Mobile & SMS Terms and Conditions for details.

SMS Consent Communication

SMS opt-in consent is collected separately from any other consent and is not a condition of purchasing goods or services.

The phone numbers and SMS opt-in or consent data collected for the purpose of SMS are not shared with any third parties or affiliate companies for marketing purposes. We do not purchase, rent, or import phone number lists. You can only be subscribed to this Service by opting in yourself, as described below.

Types of SMS Communications

By consenting to receive text messages from Vitality South, LLC, you agree to receive messages related to the following:

• Promotions, offers, and marketing notifications
• Local events and announcements
• Appointment reminders
• Service and account updates, such as follow-up messages and billing inquiries

Example Message: “Hello from Vitality South, LLC! Check out our latest offers and events. Reply HELP for help or STOP to opt out of SMS messaging at any time.”

Message Frequency

Message frequency varies. You may receive up to 3 messages per week.

Potential Fees for SMS Messaging

Message and data rates may apply. Charges depend on your carrier’s pricing plan and may vary based on domestic or international messaging. Please contact your mobile carrier with any questions about your plan.

Opt-In Method

The only way to opt in to receive SMS messages from Vitality South, LLC is by texting the keyword START to 662-200-5061 from your mobile phone. By texting START, you provide your express written consent to receive recurring automated marketing and informational text messages from Vitality South, LLC at the phone number you texted from.

We do not collect or load phone numbers in any other way. Consent is not a condition of any purchase of goods or services.

Eligibility

By opting in to the Service, you represent that you are at least 18 years of age and that you are the account holder for the mobile number used to opt in, or that you have the account holder’s authorization to receive SMS messages at that number.

Opt-Out Method

You can opt out of receiving SMS messages at any time by replying “STOP” to any message you receive, or by texting “STOP” to 662-200-5061. After opting out, you may receive one final message confirming that you have been unsubscribed. Once you opt out, you will no longer receive SMS messages from us unless you opt in again by texting START. Alternatively, you can contact us directly to request removal from our messaging list.

Help

For assistance, reply with the keyword “HELP” to any SMS message. You can also contact us directly for support:

• Phone: 662-300-3910
• Email: info@vitalitysouth.com

Standard Messaging Disclosures

• Message and data rates may apply.
• You can opt out at any time by texting “STOP”.
• For assistance, text “HELP” or contact us at the phone number or email above.
• Message frequency varies. You may receive up to 3 messages per week.
• Carriers are not liable for delayed or undelivered messages.

Disclosure for Law Enforcement

Under certain circumstances, Vitality South, LLC may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Legal Requirements

Vitality South, LLC may disclose your Personal Data in the good faith belief that such action is necessary to:

• To comply with a legal obligation
• To protect and defend the rights or property of Vitality South, LLC
• To prevent or investigate possible wrongdoing in connection with the Service
• To protect the personal safety of users of the Service or the public
• To protect against legal liability

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of the text message services.

We do not sell or rent your personal information. However, we may share your data in the following situations:

• Third-Party Service Providers: We may share your data with third-party vendors (such as SMS/MMS gateways) to facilitate message delivery, analytics, and campaign management. Our SMS messages are delivered by our messaging service provider, Twilio, which has access to message content and metadata in order to deliver messages. Twilio’s Privacy Policy and Terms of Service are available on their website.
• Legal Compliance: If required by law or in response to valid legal requests, we may disclose your data.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of the transaction.

We may employ third party companies and individuals to facilitate our Service (“Service Providers”), provide the Service on our behalf, perform Service-related or Shortcode-related services or assist us in analyzing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

We may employ third party companies and individuals to facilitate our Service (“Service Providers”), provide the Service on our behalf, perform Service-related or Shortcode-related services or assist us in analyzing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Analytics

We may use third-party Service Providers to monitor and analyze the use of our Service.

• Google Analytics – Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

  You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity.

  For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en

SMS text message content

• Twilio – Twilio (twilio.com) and Vitality South, LLC (vitalitysouth.com) develop and operate our SMS text message service and both parties have access to all text message content and metadata, including but not limited to, the text, images, and metadata of SMS text messages, mobile phone numbers, subscription history, and timestamps. Twilio’s privacy policy can be found at https://www.twilio.com/en-us/legal/privacy and Vitality South’s privacy policy can be found at https://vitalitysouth.com/privacy-policy/

Behavioral Remarketing

Vitality South, LLC uses remarketing services to advertise on third party websites to you after you visited our Service. We and our third-party vendors use cookies to inform, optimize and serve ads based on your past visits to our Service.

• Google Ads (AdWords) – Google Ads (AdWords) remarketing service is provided by Google Inc.

  You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: http://www.google.com/settings/ads

  Google also recommends installing the Google Analytics Opt-out Browser Add-on – https://tools.google.com/dlpage/gaoptout – for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.

  For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en

• Facebook – Facebook remarketing service is provided by Facebook Inc.

  You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/help/164968693837950

  To opt-out from Facebook’s interest-based ads, follow these instructions from Facebook: https://www.facebook.com/help/568137493302217

  Facebook adheres to the Self-Regulatory Principles for Online Behavioural Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA http://www.aboutads.info/choices/, the Digital Advertising Alliance of Canada in Canada http://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe http://www.youronlinechoices.eu/, or opt-out using your mobile device settings.

  For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy: https://www.facebook.com/privacy/explanation

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Our Service may contain links to other sites that are not operated by us. If you click a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Our Service does not address anyone under the age of 18 (“Children”).

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Our SMS/MMS marketing service is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware of such data collection, we will take immediate steps to delete the information.

You have the right to:

• Request access to the personal data we hold about you.
• Request corrections to any inaccurate or incomplete data.
• Request deletion of your personal data.
• Withdraw consent for SMS/MMS communications at any time.

To exercise these rights, please contact us at info@vitalitysouth.com or call 662-300-3910.

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the “effective date” at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Continued use of our SMS/MMS service constitutes acceptance of the revised policy.

If you have any questions about this Privacy Policy, please contact us:

• By email: privacy@vitalitysouth.com
• By phone number: +1-662-237-5001 or +1-662-300-3910

For any other issues, please contact us:

• By email: support@vitalitysouth.com
• By phone number: +1-662-237-5001 or +1-662-300-3910

Vitality South, LLC
600 W Main St Suite B, Tupelo, MS 38804
+16622375001 or +16623003910

D-U-N-S® Number: 114178625

Mississippi SOS Business ID: 1186078

LEI number: 254900FM5FW5DC50I496

President: Ashley Elkins

VP of Technology: Christopher Elkins