Enhancing Accessibility, Expanding Services

Enhancing Accessibility, Expanding Services

View Site:

fordpttupelo.com

Categories:

Medical, Physical Therapist

Services:

Website, SEO

Ford Physical Therapy is a dedicated provider of personalized physical therapy services in Tupelo, Mississippi. Specializing in areas like orthopedic and sports rehabilitation, Ford Physical Therapy also offers a robust pelvic floor therapy program, now supported by a new location focused on these specialized services. To better showcase their expertise and serve their clients, Ford Physical Therapy partnered with us for a comprehensive website redesign.

Project Goals:

Improved User Experience & Navigation:

The primary goal was to create an intuitive, streamlined website that guides visitors through their services with ease. By enhancing navigation and overall site structure, we aimed to make it simple for clients to find relevant information, locate contact details, and explore Ford Physical Therapy’s specialized services.

SEO Optimization:

We focused on optimizing the site for search engines to increase visibility for clients seeking therapy services in the area, particularly those looking for specialized pelvic floor therapy. Improved SEO structure would ensure Ford Physical Therapy reaches more people in need of their expertise.

Highlighting Pelvic Floor Therapy & New Location:

With a growing demand for pelvic floor therapy, Ford Physical Therapy expanded with a new location dedicated to this service. The redesigned website includes a focused subdomain for pelvic floor therapy, making it easier for clients to discover this essential service and understand how it can benefit them.

Our Approach:

Intuitive Navigation and Clean Structure:

We developed a simplified menu and clear content layout that allows users to seamlessly explore services, find therapists, and view resources. Our goal was to help clients quickly access the information they need, reducing time spent searching and improving their experience from the start.

Optimized SEO & Targeted Content:

To maximize search engine reach, we implemented keyword strategies and technical optimizations tailored to Ford Physical Therapy’s services and location. This includes specialized SEO focus on pelvic floor therapy to help clients locate this subdomain and explore the new location.

Dedicated Pelvic Floor Therapy Subdomain:

We crafted a specific subdomain for Ford Physical Therapy’s pelvic floor therapy services, outlining specialized treatments, conditions treated, and details on their new location. This subdomain highlights Ford Physical Therapy’s expertise in this niche and encourages visitors to learn more or schedule consultations.

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