Vitality South

Vitality South is a group of highly motivated marketers ready to unleash our marketing superpowers for your business. We have the education, experience, and common sense needed to effectively increase your brand presence. Although this collaboration was formed in 2019, it was many years in the making. We embrace the idea that a small idea can lead to a big change. We want to help generate some of these ideas, and help you hone yours to revitalize your brand and, therefore, business.


Ashley Elkins


Ashley was born and raised in Alabama and lived in Georgia before moving to Tupelo later in life. She is an experienced marketer with 15 years in practice. She graduated with a Marketing degree from Mississippi University for Women and earned her MBA from Georgia State University with a concentration in Organizational Leadership and Development. Ashley is the backbone and creator of Vitality South. She stands as our problem solver, creative strategist, HR, and infamous leader. When she is not immersed in all things Vitality South, she loves listening to audiobooks, being a Sunday School teacher and a mom, and spending time with her family doing crafty things.

“True happiness comes from giving; not receiving.”

Chris Elkins

VP of Technology

Chris is a native of Tupelo and has been working on computers since he was a teenager. After working for IT companies in various states, he moved back to Tupelo and later joined Vitality South in January 2021 where he specializes in technology infrastructure, programming, cybersecurity, and PCI compliance. He helps the Vitality South Team by being a great problem solver, by creatively using technology, working on software development, and consulting businesses about their automation or problem solving. When Chris is not immersed in all the technological advancements of Vitality South, he enjoys studying and increasing his knowledge of software development and systems architecture, his wife, mushrooms, beer brewing, and mountain biking.

“Do. Or do not. There is no try.”

Amanda Gholson

VP of Sales

Amanda was born and raised in Des Moines, Iowa before moving to Tupelo. Amanda graduated from the University of Southern Mississippi with a degree in Marketing and has marketing experience in several previous roles. She oversees and helps direct our sales team and the other departments to meet, or exceed, our sales revenue and contributes to the overall profitability of our amazing customers. When Amanda is not being a team leader and strategic thinker for the Vitality South Team, she loves spending time with her family out on the boat or on a Caribbean vacation.

“Don’t try and be all things to all people. Focus on your strengths. Prioritize your time. Work hard… play harder.”

Gina King

Creative Director

A Gina is from East Berlin, PA where she was born and raised before marrying the love of her life and moving to Fulton, MS. Her educational background is a Bachelor Degree of Design from Millersville University in Pennsylvania. Gina oversees the quality of the design projects and their timelines, as well as, keep up with her own projects for the Vitality South Team. When she is not busy being an awesome team leader, she enjoys interior design, painting, home improvement projects, cruising down the road in her famous white Jeep, going to the beach, and spending time with her family.

“If it is meant to be, it will happen.”

The team

Dacey Shands

Graphic/Web Designer

Dacey is from Bude, MS, and she recently moved to Tupelo after getting married and graduating from Delta State University with a Bachelor’s degree in graphic design and a minor in marketing. Dacey joined Vitality South June of 2021, and she adds a fresh perspective to our team. When Dacey is not working on social media content or web design projects for Vitality South, you can find her spending time with her husband and dog, practicing drawing and illustrating, and hiking/adventuring.

“There is always room for improvement.”

Megan Wright

Web Developer

Megan grew up in the Evergreen Community before moving to Tupelo in her later years. She received her Bachelor’s from the Mississippi University for Women in English, and has been a part of the Vitality South Team since its beginning in September of 2019. Megan is the team’s problem solver. Whether the trouble is pesky CSS, HTML, 3rd party bugs, or technical trouble, Megan seems to be able to solve it all! When she is not coding special website designs for Vitality South, you can find her writing fan fiction novels, playing video games, reading, and spending time with her lively cat.

“Do no harm. Take no crap.”

Sheila Allison

IT Specialist

Sheila moved to Tupelo with her loving husband after she received her Bachelor’s in Political Science from University of Alaska Anchorage. With her 8+ years of experience in web services, she is a great fit as our Information Technology Specialist. She provides support and technical assistance by troubleshooting problems and providing solutions for any situation. When Sheila is not being a part of our amazingly knowledgeable IT staff, she likes to read and spend time with her church family.

“John 3:16 For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life.”

Zach Moore

Frontend Developer

Zach is a native of Tupelo. He joined Vitality South in February of 2021 with a lot of knowledge and experience in website and app development. He helps the Vitality South team achieve a greater degree of success by creating a simple, beautiful user experience. As a frontend developer, he creates apps & websites and strives to engineer interactions that are smooth, intuitive, and stress-free for users. When he is not developing innovative ideas for Vitality South, he enjoys running his own eBay store and photography services.

“The obstacle is the way.”
Vitality South

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